A Legacy of Higher Standards
Adair Homes® Corporate Brochure Redesign
When Adair Homes came to us for a new brochure they wanted more than an update, they wanted a redesign that represented the quality they put into their homes. This is the message they wanted us to convey through this customer brochure workbook. Making the leap to buy a new home is the largest purchase most people will make in their lifetimes, for that reason it’s critical that Adair Homes prove that they are watching all the details. One of the first opportunities to begin building the story that they are committed to quality was with this brochure that they present to each prospective customer.
A Triple Crown Event
Boys & Girls Clubs of SW Washington Event Design
Each year the Boys & Girls Clubs of SW Washington hosts an auction fundraiser to fund their yearly projects. The need is significant, and their benefit to the community immeasurable. Therefore, it is of utmost importance to get donors in the door. That’s where the invitations come in—the Boys & Girls Clubs wanted invitees to know this was a not-to-be-missed event!
The 2015 Gala theme was “The Triple Crown Celebration.” The invitation design incorporated a deep wine color and gold foil reminiscent of the legendary Kentucky Derby race. Accompanying print media supported the gala evening, and overall, nearly one million dollars was raised at the auction.
Be Cool, Be Green
Biokleen® Product Label Designs
Way before being ‘green’ was cool, Jim Rimer set out to transform the chemical cleaning industry. His vision paid off. Biokleen produces 100% effective plant and mineral based home care products. We had the privilege of working with this world-changing company by designing labels for their new compostable, recyclable 32 oz. bottles of laundry detergent and dish liquid.
We incorporated elements of their existing branding to create a seamless flow throughout their product family. We strove to remain consistent with the use of logos, colors, fonts and flower images while also creating a new, attractive counter-top design.
Be cool. Be green! Biokleen.
All Things Beer
BREW-HA! Annual Brewery Guides
The Pacific Northwest was once known for salmon. Tall evergreens. Rain-soaked beaches and fogged-over valleys and fresh apples as big as your head. But today, we’re proud to say we’ve changed all that! The BREW-HA! Brewery Guide identifies and maps every sweet little craft brewery hidden in the beer playground we call the Pacific Northwest.
ASK Advertising developed strong partnerships with both the Washington Beer Commission and the Oregon Brewers Guild to develop a marketing piece that promotes the craft beer industry in each state. The BREW-HA! Brewery Guide is pocket-sized, pin-points brewery locations, and features amenities and contact information for each mandatory stop-over.
The end-result supports itself: grab a beer and enjoy the unparalleled natural beauty on either side of the great Columbia.
The Time is Now
Ridgefield School Bond Measure Direct Mail Campaign
Recently, The Ridgefield School District faced a shortage. Like many public school districts across the country, insufficient funding was deeply effecting their ability to provide students with the safe maintained facilities, and well-rounded educational opportunities their community had come to expect. ASK Advertising created a compelling slogan and seven-piece direct mail campaign to communicate the essential needs of the district—and call the community to action. Educating the public and rallying their votes was critical to the success of the bond measure.
Cheers to Fresh Design
Hop Harvest Beer Days Festival
Hop Harvest Beer Days is our own special baby. Created to celebrate local beers and support a neighborhood non-profit (Metropolitan Performing Arts Academy), the event brought together two worthy causes we could really get behind. ASK Advertising created Hop Harvest Beer Days, organized the event, designed the custom hand-lettered and illustrated logo, spearheaded the branding, and strutted the swag.
Branding this event was paramount. We needed to communicate how this beer event was different from all the rest. As a fresh hop festival, the Hop Harvest Beer Days featured beers brewed from just-harvested hops. These local and regional beers from Southwest Washington have a sweeter flavor than those produced with dried hops—plus there is a narrow window of time in which one can enjoy these of-the-moment beverages.
By using a bright green color and a fresh hop bud as the logo, the idea behind the festival was immediately apparent. More importantly, the inaugural event was fun, a little wild, and a big success.
In Perfect Concert
Vancouver Symphony Orchestra Season Concert Guides
If there’s anywhere left to wear an evening jacket—this is the place. Soaring concertos, delicate minuets, and so many string instruments it’s a good thing they provide a concert program guide. ASK Advertising provides the art direction and design for each of the annual concert series program guides—fantastic resources for the novice and the professional audiophile.
Shades Of Great Design
Repps, Inc. Website Redesign
If eyes are the windows to the soul, then windows are the eyes to…well…just about everything else. Thank goodness for companies like Repps. Covering windows is their game.
This Arizona-based wholesale supplier of window coverings offers exclusive designer product to-the-trade only. After changing ownership, Repps needed a fresh new website. We were happy to oblige, creating a single page, easily navigated site with fluid motion. Home design consultants are now able to scroll up and down with as much ease as the automatic, intuitive Hunter Douglas PowerView shades. And that, friends, is easy.
A Coat Of Armor
ToughGuard Website Redesign
ToughGuard is tough. Big boy tough. Special Forces tough. Their product, a durable surface protectant, is ah-mazing. What they needed was a Rambo-branding refresh, and we gave it to them. By modernizing their logo and updating their website, we prepared ToughGuard for their next big reveal—a bevy of brand new hi-tech products that span the gamut of industrial applications.
Now ToughGuard’s online experience is a one-two punch, capturing their audience with modern photography and professional copywriting. Business cards, Brochures and Packaging reinforce the brand’s cutting-edge direction.