Something to Bark About

Animal Behavior Clinic Rebranding

When the Animal Behavior Clinic of Portland underwent a change of ownership it was an opportunity to refresh the branding and put a fresh look on the business. The team at ABC wanted to develop a brand that highlighted the fact that they specialize in dogs and cats. There had been confusion about which types of animals they treated and making the point in the logo was desired for clarity. The new branding and website allowed them to pre-screen potential clients, collect background information online and offered a fresh new look to get them attention from their referral base as they were transitioning ownership.